Buyers value community — and agents who are connected to it

Young buyers were specifically interested in their representative’s connection to the area, with 90% of Gen Z participants ranking that as crucial. That generation of buyers was likewise most likely to locate an agent through an area connection, with 45% locating their representative by doing this versus 38% of respondents generally.

Customers are rather delighted: Regardless of facing affordability difficulties and minimal inventory– elements which have most consumers convinced it’s a hard time to get– participants in the Century 21 survey mainly reported sensation favorable emotions around homebuying, such as happiness, excitement, hope and delight.

Location has always been a top criteria for home buyers– but it’s not almost the physical attributes of a location. There’s something much less tangible many customers are trying to find: A feeling of neighborhood.

A recent Century 21 survey of greater than 1,000 potential and current property buyers recommends that discovering a “desire neighborhood” is a lot more vital to customers than locating a desire home. And they want agents to help them.

One means agents can sustain buyers, according to the study, is by showing their understanding of the regional neighborhood: 92% of respondents claimed they desire agents to have understanding into what the community will certainly look like in the future.

What they desire from representatives: The frustrating bulk of those surveyed– 95%– claimed it’s important for an agent to provide assistance throughout the homebuying procedure, an indicator that customer firm continues to be extremely valued.

Purchasers wish to obtain linked: More than two-thirds of those surveyed said they think a connection to the local community is “very crucial,” versus simply 41% of the general united state population. More youthful generations are specifically curious about obtaining entailed, with 93% of millennials and 87% of the Gen Z buyers checked stating they wish to stay in a neighborhood where they can make a distinction.

The main reason buyers reported relocating (or intending to relocate) was to have more area (50% of respondents), adhered to by locating a much better suitable for their way of living (45%) and being closer to family or friends (34% and 26%, respectively).

Neighborhood is essential, particularly for parents: The majority of participants– 81%– said they agreed to quit some components of their dream home if that implied locating a home in the best community. The number was even greater for customers with youngsters (92%) and Hispanic homebuyers (93%).