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  • Real Estate Pricing & Lead Generation Strategies

    Real Estate Pricing & Lead Generation StrategiesStrategies for real estate agents: pricing adjustments using the 10-10-0 rule, weekly 'Evaluation Preview,' managing price changes, and effective lead generation. Focus on value.

    The 10-10-0 Pricing Guideline

    He recommends complying with the “10-10-0” guideline: “In the initial 10 days, if you have no showings, or in the initial 10 showings, if you have no offers– after that it’s probably time to think of a cost adjustment,” he explained, including that the majority of customers agree the method “makes good sense” once it’s described.

    Weekly ‘Evaluation Preview’ Habit

    Adopt this once a week habit: Customer interaction and lead gen are crucial representative abilities, but there’s even more to maintaining your organization running smoothly, Srivatsaa notes. A regular he calls “The Evaluation Preview” is “the single most important process that I leverage every week” and is one he thinks “every single entrepreneur should do.”

    Managing Home Price Changes

    Exactly how to deal with home price changes: With delistings and cost decreases growing, agents ought to know how and when to attend to potential cost decreases with their client, “since that conversation comes to be truly untidy” if they wait also long, Srivatsaa claimed.

    Value Proposition: Selling a Plan

    “You’re not offering a product. You’re selling a plan,” said Srivatsaa, that is now the head of state and managing partner at Acquisition.com. Customers “need to realize that you’re marketing recommendations, point of view and execution”– and if they don’t?

    Editor’s note: The Playmakers podcast checks out the greatest changes in real estate with those that are shaping the market’s future. Check out our leading takeaways and see the most recent episode from host Andrew Flachner, co-founder of RealScout.

    Be clever about lead gen: “The bottom 99% of representatives believe that the best leads are yet to be found,” Srivatsaa said, while “the top 1% of agents believe that the best leads are currently in their database.”

    1 customer interaction
    2 lead generation products
    3 price adjustments
    4 real estate agents
    5 real estate pricing