Real Estate Pricing & Lead Generation Strategies

Strategies for real estate agents: pricing adjustments using the 10-10-0 rule, weekly 'Evaluation Preview,' managing price changes, and effective lead generation. Focus on value.

The 10-10-0 Pricing Guideline

He recommends complying with the “10-10-0” guideline: “In the initial 10 days, if you have no showings, or in the initial 10 showings, if you have no offers– after that it’s probably time to think of a cost adjustment,” he explained, including that the majority of customers agree the method “makes good sense” once it’s described.

Weekly ‘Evaluation Preview’ Habit

Adopt this once a week habit: Customer interaction and lead gen are crucial representative abilities, but there’s even more to maintaining your organization running smoothly, Srivatsaa notes. A regular he calls “The Evaluation Preview” is “the single most important process that I leverage every week” and is one he thinks “every single entrepreneur should do.”

Managing Home Price Changes

Exactly how to deal with home price changes: With delistings and cost decreases growing, agents ought to know how and when to attend to potential cost decreases with their client, “since that conversation comes to be truly untidy” if they wait also long, Srivatsaa claimed.

Value Proposition: Selling a Plan

“You’re not offering a product. You’re selling a plan,” said Srivatsaa, that is now the head of state and managing partner at Acquisition.com. Customers “need to realize that you’re marketing recommendations, point of view and execution”– and if they don’t?

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Be clever about lead gen: “The bottom 99% of representatives believe that the best leads are yet to be found,” Srivatsaa said, while “the top 1% of agents believe that the best leads are currently in their database.”