AI & Tech Innovations in Real Estate: RE/MAX & Lofty

AI is transforming real estate! Lofty's AI Marketer automates social media. RE/MAX integrates AI for efficiency. New tech offers appraisal-grade insights, enhancing clarity for agents and clients.

” We’re supplying to our participants AI-driven evaluations that go much beyond conventional home information,” said Jeremy Crawford, FMLS head of state and chief executive officer– information that “encourages them to present clients with a degree of clarity and self-confidence that establishes our members apart in today’s open market.”

AI-Powered Evaluations for Real Estate

“We understand that in realty speed issues, yet link still wins,” claimed Brian Hoialmen, Lofty’s chief strategy policeman. “AI Online marketer is another instance of our dedication to providing purposeful AI technologies that can help real estate professionals transform just how they function and grow their business with clarity and confidence.”

The brand-new AI Marketing expert product helps agents immediately produce social networks posts that align with their brand name and can develop different methods based on the representative’s market and objectives– consisting of brand understanding, traffic, list building and search engine optimization efficiency, according to a press release.

Editor’s note: Modern technology is a driving force in real estate. From startups to established gamers, technology business are frequently innovating, expanding and creating collaborations. Right here we highlight some of the latest information about the companies that aid power the sector.

Flanagan characterized RE/MAX as “a renowned brand name, which remains to lug the heart and frame of mind of a start-up,” adding: “For both real estate and home loan associates, there’s an incredible possibility to progress and incorporate innovative modern technologies like artificial intelligence right into the workflow, driving effectiveness that enable them to focus on what they do best: serving their clients.”

RE/MAX Embraces AI for Agent Efficiency

Two realty innovation companies are bringing together their expertise in home data and computer system vision to provide MLSs “appraisal-grade problem, top quality, and aesthetic understandings”– a market first, according to a news release.

Before his consultation at RE/MAX, Flanagan was chief development officer at The Group, Inc. Real Estate and president of Team Financial Partners. His job in broker agent innovation spans more than 20 years.

Visual Insights Through Technology in Realty

Their integrated software products intend to assist representatives much better understand home problems using a free “Photo Report” featuring “images presented in a cleaner, extra user-friendly format,” and a paid “Vendor Report” that enables agents to see side-by-side comparisons of outsides and areas, and includes condition and quality scores that supply “clearer insights right into both the subject residential or commercial property and compensations.”

Editor’s note: Technology is a driving force in property. From startups to well established gamers, technology business are constantly innovating, growing and creating collaborations. Right here we highlight several of the latest information about the firms that assist power the market.

New Executives at RE/MAX

The appointment is the 6th exec hire at RE/MAX up until now this year. Brand-new to the business in 2025 are Chris Lim, chief development officer; Don Kottick, president of RE/MAX Canada; Daniel Dennis, SVP of sales and solution; Travis Saxton, EVP of strategy; and Vic Lombardo, president of Home loan Providers– “a giant exec group positioned to accelerate the Business’s development as a tech-forward, agent-centric organization,” RE/MAX stated in the release.

Flanagan will certainly lead engineering, information, technology security and compliance groups and operations companywide– including at Motto Home loan– while working in sychronisation with other top executives, according to a press release.