Real Estate Agent Survey: AI, Economy & Market Trends

A new Kaplan survey reveals real estate agent sentiments on AI adoption (over 50% use it), economic concerns (mostly unconcerned), and market outlook. Most would recommend buying/selling.

Of the representatives checked, 52% said they don’t think the recent payment framework modifications will certainly have a considerable influence on their earnings in the following few years, while 26% think there will certainly be adverse influences and one more 22% believe their earnings might enhance.

Agent Recommendations: Buying and Selling

Even with continuous economic volatility, nearly 80% of representatives claimed they would either “possibly” or “certainly” recommend that a client get a home in the current market– and 75% would tell sellers the same. Just 6% of respondents would not suggest that clients buy a home in the next year, and just 7% would certainly recommend sellers against listing.

AI Integration in Real Estate Business

The record echoes similar sentiments seen in various other reports, such as Genuine Brokerage’s June representative study, which found that almost 58% of participants were making use of AI in some way for their everyday company. Only 17% of Kaplan study participants claimed they do not intend to utilize AI in the following few years.

A brand-new report from academic source service provider Kaplan adds to the expanding variety of representative studies to aid use a much better understanding of what realty experts are seeing– and just how the market is holding up.

According to Kaplan’s 2025 Survey of Trends in the Realty Market, more than half of the 750 representatives checked between May and June said they already use AI in some capacity for their business– though 46% stated they still aren’t using AI devices.

Investor vs. Agent Perspectives on Recession

The outcomes appear to use a contrast to basic point of views of financiers, who seem to have more powerful sensations regarding the impacts an economic crisis can carry realty. An August record from CJ Patrick Business and RCN Funding found that 57% of investor respondents think the U.S. is likely to enter a recession prior to the end of the year, a belief that only 30% of participants differed with.

In spite of the turmoil in the past year from new market ideal requirements and methods– and the mandate for customer agency contracts– most representatives signaled that they have neither really felt neither predict significant adjustments to their revenue in the near future.

The big broker agents, portals and even upstart agentic AI aide startups have been pushing AI onto representatives and customers alike in the past few years– and it appears that the industry is reaching an oblique point where the tech is no more simply a buzzword yet a proper organization tool.

Agent Concerns About Economic Downturn

So just how are representatives feeling concerning the economic situation and the probability of an economic crisis– particularly one that could cause deeper competition amongst agent rankings? Over 30% of respondents signified some level of issue while over 40% expressed little to no problem over the possibility that a recession could endanger their work as a representative. If an economic crisis would certainly impact representative competitors, roughly 27% stated they were unclear.