AI in Real Estate: GEO, Video, and Client Protection

Real estate agents should embrace GEO and consistent video marketing, while prioritizing client data protection when using AI. Transparency and human connection remain crucial for success. GEO impacts AI search visibility.

Consistent Video Marketing Strategy

Consistent, helpful messaging is crucial: Agents must focus on video as part of their GEO technique, Javier claimed– but that does not suggest daily. “If you intend to simply do 2 videos each month on something appropriate to realty in your neighborhood, that is fine– as long as you’re consistent.”

The Importance of GEO in AI Search

SEO is “still appropriate,” however “what’s more important currently is GEO, due to the fact that GEO is you showing up in an AI search,” she discussed. “It’s not concerning Google search position– it’s about importance in your content.”

Client Data Protection with AI Tools

Safeguard your clients: Client data protecting “need to be included in your use plan or your standard procedure,” Javier said. As opposed to entering detailed customer information– such as their name or listing address– into a tool like ChatGPT, make the timely much less certain by focusing on the city, number of rooms and approximate square video footage.

AI Use Plans and Compliance

Be ahead of time– and compliant: Plainly synopsis AI use plans– as you would for brand name and social media standards– to guarantee your group understands when and just how to use brand-new tech responsibly. “Constantly evaluate these policies with your broker or lawful guidance prior to executing, because that second set of eyeballs will most definitely be helpful,” Javier claimed.

Human Connection Still Matters

“AI is not mosting likely to take over your work,” Javier stressed throughout a NAHREP at AVANCE Global workshop last month. “At the end of the day, vendors and customers require that human connection– a person to take them through the home, to the kitchen table, describing to them the procedure.”

Transparency can likewise construct count on with customers. “Whether you claim it or not, these tools are mosting likely to start informing your followers, ‘This person did it through AI,'” she claimed, including that representatives can prosper by just flagging when and where they make use of AI.