RE/MAX looking to ‘strengthen our swagger’

Callahan also stated representative commissions have remained “remarkably constant” throughout 2024, which if anything, the trust that customers have in the brand puts RE/MAX in a more powerful placement in the post-NAR-settlement setting.

“We continue to refute the claims made in the complaint and in no way recognize any kind of misdeed,” Callahan stated. Settling protects RE/MAX Canada “from the risk of possible problems and the uncertainty of lawsuits.”

RE/MAX is additionally seeking to leverage remax.com and (soon) remax.ca site visitors to identify and nurture high-intent buyers using Lead Attendant, a program that Carlson claimed conserves representatives’ time and “materially boosts the customer experience.”

“Our biggest possibility is still exactly how we’re going to support united state agent matter and continue to create income from those fees,” Carlson stated. New agents entering the business are “struggling,” he added. “I believe that we have a little bit a lot more work still to do on assisting brokers onboard agents and make them efficient.”

Agent matter: Internationally the company had 146,627 agents at the end of December, a gain of 1,792 representatives from a year back. U.S. and Canada combined representative count went down to 76,457, a 4.8% decline over 2023. The U.S. market has 3,845 less agents than a year earlier.