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Tech Bytes: Markt, Voiceflip partner on AI-powered MLS tool

Tech Bytes: Markt, Voiceflip partner on AI-powered MLS tool

Tech Bytes: Markt, Voiceflip partner on AI-powered MLS tool

But Markt General Manager Betsy Hanson said in a news release that the tool will also "give MLS subscribers quick and accurate answers, freeing our staff for bigger challenges" by helping to lighten the load of administrative duties, improve service speed, lower operational costs and enhance member interactions.

Under pressure from NAR, Phoenix Realtors cuts MLS Choice

Under pressure from NAR, Phoenix Realtors cuts MLS Choice

A separate statement shared later by Phoenix Realtors CEO Andy Fegley included additional details about how his organization and NAR "worked together to clarify the marketing around MLS Choice" and assuage concerns that the offering "conferred local association membership, caused confusion for consumers and weakened the Realtor brand."