Real Estate Tech: AI, Marketing, and Agent Tools
Latest real estate tech news: AI marketing platforms, lead nurturing tools, Canva integration for agents, and more. Boosting efficiency and agent productivity.
Real Estate Agents Adapting to a Buyer’s Market
Real estate agents must adapt to the evolving buyer's market by innovating their strategies and prioritizing buyer needs, as many lack experience with these conditions and relevant technology. Market changes require new approach.
HomeServices’ New Strategy: Empowering Agents with Tech
HomeServices of America focuses on empowering agents by streamlining operations with technology and adapting to local markets, guided by Chris Kelly, the new CEO. Includes NAR teamwork discussion.
California agents scramble to help clients affected by LA wildfires
In a message to the agent community this week, the agency said price gouging during a state of emergency is a criminal offense and carries penalties including fines of up to $10,000 and/or imprisonment for up to one year.
Quotable moments from a year of notable change
Instead, United, which operates on a flat fee model, offers other benefits — such as health care and financial planning — which Duffy believes are more valuable to agents and their primary business of selling real estate, not being a recruiter.